Insights

Why LinkedIn?


Why you should have Linkedin page?

Linkedin is an amazing tool for professionals that make use of it, but what are the real benefits of having Linkedin profile page and how exactly can it help in professional life?

Below are the reasons why you should have Linkedin profile page and how it can help you in life?


1. People that recruit search in Linkedin

Full-time job chasers: 94% of recruiters say they use LinkedIn to find candidates. (Some research has found up to 97% of recruiters use LinkedIn.)

Yet the Jobvite study discovered that while 94% of recruiters are on LinkedIn, only 36% of job seekers are.

Unless you are well connected and believe that you have something to offer, then Linkedin is a best place to start off to build your profile and grow your network, build strategy of your profile and connections you would like to have.

Why LinkedIn


2. Your Linkedin profile helps build trust

“In the same way that an Uber, Didi Dache or Lyft gives you verification about the person who is going to pick you up in the car, you want to know who you’re going to hire or do business with or partner with in a professional context.”

Building trust is important for anyone: full-time career chasers, freelancers, and small business owners alike.

Every time you want to win business, you can bet that [the clients] are going to check you out, look you up and maybe come across your LinkedIn, and so every time they do, the profile is going to work for you.”

Your LinkedIn profile is your professional validator. It shows you do indeed exist, and are not too good to be true. The more detailed is your profile, the more trustworthy and compelling it`s going to be.


3. Everyone Googles everything

If you apply to a job anywhere, there is a 80% chance they will Google your name. And guess what? Your LinkedIn profile will most likely show up first.
Like it or not, social media accounts make you seem more credible. And unless you’re a celebrity, your LinkedIn profile will appear high-up in search engine results. Probably even first.

It’s much better to have your LinkedIn profile show up at the top of Google results rather than your Instagram, facebook or other, less professional, social media handles.

Hiring managers, potential clients, business acquaintances, etc. will Google your name. And it’s more than likely that your LinkedIn will show up near the top of the results page—which is a good thing if you have a good profile.

Why LinkedIn


4. Linkedin is the Ultimate personal branding tool

Pay attention, aspiring business owners and startup founders: your personal brand is everything.

Experts say “Networking (who you know) and personal branding (what they know about you) always matters, and Linkedin is still currently the best and most widely used tool for managing this.”

Building a strong personal brand now will help you thousands of times over when you have your own business or startup. (Because *you* will be the face of your business or someone else’s company!)

Have you ever heard the phrase, “Dress for the job you want, not the job you have”?

The same thing applies to LinkedIn: design it for the clients and jobs you want, not the clients and jobs you already have. LinkedIn is a cornerstone in your online professional presence; build it for the opportunities you want, not those you already have.


5. Platform for Experts to network and talk

LinkedIn is a great source that allows you to communicate your expertise not only in specific groups and get people to connect you, but also, share on your profile postings, your thoughts in Pulse which is a solution. Pulse is also a great alternative for those who aren’t ready to commit to a full-on blog. If you need a point of comparison, think of it like Medium.

Anyone with a LinkedIn profile can publish posts. More and More professionals tend to share with their updates, expertise, article and alike…
Here’s why it matters to you:

1. It’s a chance to share your expertise (without starting a “real” blog)
2. An opportunity to connect with people outside your existing network

With the publishing capabilities of Pulse, you can get in front of new audiences. To make use of Pulse and learn tutorials click here.


6. Linkedin is one the most effective social media platform for gaining website traffic and leads

If you’re interested in generating website traffic (cough—bloggers, aspiring biz owners, startup founders—cough), LinkedIn is more effective than other social media sources.

LinkedIn is responsible for a shocking 64% of all visits from social media channels to corporate websites.

Aside from bringing heaps of website traffic, LinkedIn is also “responsible for more than 80% of a business’s social media leads. All the other social media platforms put together only amount to 19.67% of leads” according to Kissmetrics.

Why LinkedIn


7. The Benefit of Endorsement and Recommendations

LinkedIn allows you to be endorsed for skills, as well as have bosses and colleagues give you recommendations. (Think of them as testimonials.)
Collecting these kinds of praises now is like saving for a rainy day fund.

Even if you’re not currently looking for work having trustworthy recommendations and endorsements can act as a case of your strengths, the higher the profile of those who recommend you, the higher the value of profile

Accumulate praises now that will help later when you are actively looking for new clients and/or full-time opportunities.

Why LinkedIn


To summarize

LinkedIn is such an effective lead generation tool that enables to:

a) Learn about industry in variety of groups and thru Influencers
b) Build personal brand and communicate your expertise
c) Improve your career or land a dream job

This means that regardless of what you do or hope to do, LinkedIn can be a great channel for marketing yourself, your service, finding partners and connecting to people you want to.